Opinion Window Research

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Our Coding Philosophy | Qualitative Clarity

Our coding philosophy is simple.  We want to provide you with the richest amount of actionable information possible from a given open-end response. That means grouping information into appropriate nets, sub-nets, and more, so that your project leads can quickly access the level of detail they require. That also means streamlining the involvement of your tabulation programmers by arranging codes in logical, consecutive order and delivering in the format that works best for them.  The net result is crystal clear, actionable qualitative insight you can trust.


"There is nothing so terrible as activity without insight."  Goethe